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Mobigo: Frequently Asked Questions

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The Condition, Challenges
and Opportunities of
the Mobile Web

Frequently Asked Questions

What is the wireless Internet?
The wireless Internet is a natural progression of Internet technology, the extension of an enterprise's conventional web-based offerings and applications to Internet-enabled wireless devices such as PDAs (personal digital assistants) and smart phones. Think of the wireless Internet as one component of e-business strategy, not something that stands by itself.

How big is the wireless Internet market?
More efficient wireless Internet technology is rapidly driving expansion of the mobile wireless market. More than 34.6 million mobile subscribers accessed the Internet via their wireless devices in June 2006, according to Telephia, the leading provider of performance measurement information to the mobile industry.

How can my website users benefit from wireless Internet presences?
Wireless-enabling a business website delivers the ultimate in customer service-a 24/7 interface. For the first time, a website owner can deliver useful "on the street" information: changing schedules, driving directions, current sale information.

How do mobile devices access the Internet?
A wireless device can read Internet content, provided that:

  • The wireless device is either an Internet-capable cell phone, smartphone or a PDF equipped with a wireless modem;
  • The user has purchased wireless service from a wireless carrier (i.e., either a wireless telephone carrier or a wireless data carrier), and;
  • The wireless device is within the carrier's WAN (wide area network) range.

The largest wireless telephone carriers are Verizon, Cingular and Sprint.

Why do conventional websites have to be converted to be readable by mobile devices?
Mobile devices are not a replacement for desktop web browsing. Most have small screens that are mostly suitable for displaying text and small images. Also, current transmission speeds are slow, so that large, graphic-intensive web pages take a long time to download to wireless devices.

However, wireless devices can receive and interpret Internet data using small browser applications. These applications have less functionality than their larger cousins such as Internet Explorer, but they still provide basic Internet navigation tools. In order to make a wireless Internet experience tolerable, websites should be pared down to deliver essential content while filtering out extraneous content and unnecessary graphics.

What is Mobigo™?
Mobigo quickly and inexpensively converts conventional HTML websites to code that is readable by wireless devices (e.g., personal digital assistants (PDAs) or cellular phones). If a website is readable via a conventional Internet browser, then, it can be converted to wireless compatible site.

Mobigo:

  • Transmits incoming requests from wireless devices to the conventional website's web server;
  • Extracts only designated wireless content from that website, and;
  • Sends it back to the requesting device in the proper format.

Mogistic's Mobigo can deliver key website content to people where they can really use it - on their wireless mobile devices. In fact, handicapped users can even listen to a website on a regular touch tone phone since Liberator also outputs Voice XML.

More and more, people want flight schedules, traffic and parking information, driving directions and other time/location critical information on demand ! Only Mobigo delivers existing websites to any wireless mobile device in real time, even if content continually changes.

Why build a separate wireless website when an existing one can do double duty?
Mobigo operates on Mogistic's server, so there's no software to install and configure. Just prepare a website once - it's really quite simple - and it will be accessible to any internet enabled hand held device.

An example site, Lehigh Valley International Airport, has two website faces, first look at the conventional web site at www.lvia.org, then look at the wireless version at wireless.lvia.org. You don't need a PDA to look at it. Same website, same dynamic flight information feed, but two different faces. There is no charge to get started and no long-term obligation.

Is Mobigo the only way to deliver conventional website content to wireless device users? What are the benefits of Mobigo versus other wireless-enabling solutions?
There are a variety of ways to deliver website information and functionality to wireless devices. One common technique is just to build simplified parallel websites to feed wireless devices. Building and maintaining duplicate websites can be onerous, particularly if the website has more than a few pages. Not only does duplication increase the workload, but also it is an easy way for errors to creep in. Another technique is to integrate data directly from a customer's back end database rather than simply to source from the website's HTML pages. Except for large, highly transactional database-driven websites, this expensive technique is overkill. Mobigo is unique in the market such that Mogistic has applied for a patent for it.

How does Mobigo work?
The website owner first prepares his/her website by tagging content that needs to be delivered to wireless devices. Mobigo resides on Mogistic's ASP server. Both incoming wireless requests and outgoing web pages pass through Mobigo. When an HTML page is transmitted to the server, Mobigo filters, or "liberates" the essential wireless content, then delivers it in the appropriate language specific to the requesting wireless device. Is this an effective technique for delivering content to wireless devices? Yes, website preparation is quick, so set up costs are low and changes to the conventional website are easily implemented in the wireless side. Also, because Mobigo resides on Mogistic's ASP server, it isn't an IT solution and doesn't require installation.

How does a website owner prepare a website to use Mobigo?
Mobigo needs to know which content to extract for transmission to wireless devices. The website manager does this by inserting a series of tags in the web page's source code. These tags are only readable by Mobigo, so they have no other effect on the conventional website.

Is website conversion hard to do?
Source code tagging sounds more complicated than it is. Actually, it's analogous to marking wireless content with a yellow highlighter.

Does a website owner have to worry that there are different wireless devices reading his content?
No, Mobigo automatically converts conventional website content for delivery to the specific requesting device. Since Mogistic is committed to updating and improving Mobigo, your customers will always be able to reach any type of wireless device.

 

 


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